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Job Description

Title Digital Marketing Executive
Posting Date 22-08-2023
Location Hyderabad
Job Type Fulltime

About the Job:

Job Description:

  • Develop, implement, and manage digital marketing campaigns across various channels, including but not limited to social media, email marketing, content marketing, SEO, SEM, and display advertising.

  • Collaborate with cross-functional teams to create compelling marketing content, including written, visual, and multimedia materials.

  • Monitor, analyze, and report on the performance of digital marketing campaigns using relevant analytics tools, and provide insights and recommendations for optimization.

  • Stay up-to-date with industry trends, best practices, and emerging technologies in the digital marketing landscape.

  • Identify and target key customer segments to maximize reach and engagement.

  • Manage and optimize website content and user experience to improve conversion rates.

  • Stay informed about changes to digital platforms' algorithms, policies, and trends, and adapt strategies accordingly.

  • Utilize A/B testing and other experimentation methodologies to improve campaign performance.

  • Manage and collaborate with external agencies, vendors, and partners to ensure the successful execution of campaigns.

  • Identify opportunities for growth and improvement in the digital marketing strategy.

Technical Skills Required:

  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

  • Knowledge of email marketing platforms is a plus.

Other Skills Required: 

  • Analytical mindset with the ability to interpret data and make data-driven decisions.

  • Creative thinking and the ability to generate innovative ideas to enhance marketing strategies.

  • Excellent written and verbal communication skills.

  • Strong project management skills and the ability to manage multiple campaigns simultaneously.

  • Self-motivated and proactive with the ability to work independently as well as in a team.

Eligibility Criteria:

  • Bachelor's degree in Marketing, Business, or a related field.

  • Years of proven experience in digital marketing, preferably in a similar role.

  • Strong understanding of digital marketing concepts, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.

  • Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, etc.

  • Demonstrated experience in developing and executing successful digital marketing campaigns that have driven measurable results.

Required Skills:  Master's degree in Computer Science / Computer Engineering  Experience of Six months in using C# or Java required