|Digital Marketing Executive
About the Job:
Develop, implement, and manage digital marketing campaigns across various channels, including but not limited to social media, email marketing, content marketing, SEO, SEM, and display advertising.
Collaborate with cross-functional teams to create compelling marketing content, including written, visual, and multimedia materials.
Monitor, analyze, and report on the performance of digital marketing campaigns using relevant analytics tools, and provide insights and recommendations for optimization.
Stay up-to-date with industry trends, best practices, and emerging technologies in the digital marketing landscape.
Identify and target key customer segments to maximize reach and engagement.
Manage and optimize website content and user experience to improve conversion rates.
Stay informed about changes to digital platforms' algorithms, policies, and trends, and adapt strategies accordingly.
Utilize A/B testing and other experimentation methodologies to improve campaign performance.
Manage and collaborate with external agencies, vendors, and partners to ensure the successful execution of campaigns.
Identify opportunities for growth and improvement in the digital marketing strategy.
Technical Skills Required:
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Knowledge of email marketing platforms is a plus.
Other Skills Required:
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinking and the ability to generate innovative ideas to enhance marketing strategies.
Excellent written and verbal communication skills.
Strong project management skills and the ability to manage multiple campaigns simultaneously.
Self-motivated and proactive with the ability to work independently as well as in a team.
Bachelor's degree in Marketing, Business, or a related field.
Years of proven experience in digital marketing, preferably in a similar role.
Strong understanding of digital marketing concepts, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
Demonstrated experience in developing and executing successful digital marketing campaigns that have driven measurable results.