Your business needs advertising. With much success attributed to Google ads, you consider it as your best decision to make your business go on as people use Google to search 3.5 billion times or more each day. Digital marketing companies in Hyderabad.

Each search opportunity gives your business a unique moment to show your ads for many users. 

If you can understand the process of setting up Google ads, start an ad group and set up campaigns, you can do it on your own.

However, there are many digital marketing agencies who work exclusively on Google ads and their key expertise is not only setting up ads, but also in increasing leads, conversions, sales and much in analytics.

Benefits with Google ads

Digital marketing agency in Hyderabad with its vast experience understands Google ads and its benefits to help its customers and businesses to find the benefits of products and to easily make a purchase online.

Google ads help in advertising and promotion of products and services at a time when users search with relevant keywords.

As keywords may be short or long, when it is done properly, ads bring leads and sales.

Google ads is a paid advertising online and this is offered exclusively by Google. Called as Google adwords, it works as one of the best paid advertising services coming at an affordable and cost effective budget that can be set by you as per your budget and spending.

It works essentially in a way – when a user searches a keyword, results come in the form of a query on SERP (search engine results page) and these results include a paid advertisement that targeted that keyword.

For example : if you type “sarees” in google, you get the following results from paid advertising.

When you see the advertisements are on the top of the SERP and they look very identical to organic search results for the bolded “ad” at the top of the post.

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Digital marketing companies in Hyderabad takes care of first results to appear on Google that invite the majority of the traffic for search queries.

While you can view all the advertisements on the top of SERP, they are on the top of the SERP. 

While the competition keeps going for the same keyword through Google ads, you need to bid for the keyword which will be maximum to pay for an ad. This is also considered as PPC (Pay-per-click) model. This means marketers target a specific keyword on Google and make bids on the keyword.

Must Read : Top Digital Marketing Hacks In 2020

For example:

If your maximum bid is $2 and Google says that your cost per click is $1, then you get that ad placement. 

If Google fixes it’s more than $3, you do not get the placement.

Set your daily budget

Daily budget for your ad allows you to spend a specific amount for that ad per day.

You get a better sense of how much you should spend in your budget for your digital ad campaign.

In this way, Best digital marketing company in Hyderabad gives you three options in their bids:

• Cost-per-click (CPC) you pay when a user clicks on your ad.
• Cost-per-Mile (CPM) you pay per 1000 ad impressions
• Cost-per-engagement (CPE) you pay when a user performs a specific action on your ad like – watching an ad, signs up for a list etc.,D

Digital marketing service providers in Hyderabad follow the guidelines of Google ad practices – such as in Quality Score. 

Google takes the bid amount and matches it with an assessment of your ad called a Quality Score. 

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. 

Higher quality ads can bring lower prices and better ad positions. If your quality score is between 1 and 10, it works as 10 being the best score. 

The higher your score, you get a better rank and you spend less for converting.

Conclusion :

Set your budget as per your business goals. Google ads give you a better scope to assign per day budget depending on the keyword you choose. This being the most convenient feature of Google advertising, you can also get the insights and analytics of ad performance and change your budget periodically. Further you can also change keywords. Some of these expertise services are plenty and available with digital marketing agency services.

Name: Bharath Kakkireni

Director – KBK Business Solutions

Bharat Kakkireni is a passionate software developer and engineer with over a decade of experience both in India and the U.S. He has been working on many multifaceted IT projects helping local businesses and also collaborates with MNCs in developing software projects. He’s an active team leader in KBK solutions. He imparts training, mentoring, and leads teams towards high end efficient working systems. Bharat keeps himself busy in reading, writing and Internet marketing.