As we head to the closure of the year 2020, just a quick question, have you been using any specific app on your smartphone? Surely, you must be. Because, as more and more smartphone users prefer to rely on using app services, they find it as the most convenient way to  utilize services such as ordering products online, find information, learn education and training and such others. There are plenty of efficient Mobile application development companies in Hyderabad.

Did you know there are four million apps currently and on an average, people use only nine apps per day.  Navigating through social media icons through apps gives you better browsing as these are most powerfully built – Facebook, Instagram, Twitter, Pinterest, LinkedIn and even the locally used Uber, Amazon, BigBasket and other daily use apps. 

Available on IOS and Android, these are robustly-built in their operation and give high-end and quality access to work with ease and comfort.

But here’s a quick question. While an Mobile app development company in Hyderabad is efficiently building apps for a wide variety of benefits, how would you market your app? It is yet another milestone to reach in order to promote your app to reach your audience.

What are the best marketing and promotion methods available to the growth of your business? Let’s quickly read through and find out.

1. Is your mobile app store optimized?

Optimizing your app relevantly in the app store helps quickly show up in search results. It also must be done with top ten relevant keywords. There are many ways to optimize it such as by organic, paid advertising or by giving a free trial etc.,

2. Well designed app

Innovatively designed with unique ideas and great execution work together and it does require investment of time, planning and testing for effective working.

3. Choose top keywords for search

Based on the category of your app, select top 5-10 keywords that you can optimize to enable the users to find your app easily and Android Application Development Services guide you through this process.

4. Share among friends, family and business associates

After launching your app, the next step is to use various marketing methods to help your audience to benefit from its use. Additionally, verbal marketing also works and that is to share with your friends, family and business associates and demonstrate its working. Your app steadily receives more downloads.

5. App store ads

To enable a wide growth, app store ads work to your benefit. Apple search ads and Google App campaign are two main channels where the app store runs your ads. When your campaigns run, more users download your app.

Apple search ads work effectively with keywords and your app store optimization strategy works as it drives traffic and bids.  Running Apple search ads is one of the effective ways to get more app users and also to increase revenue. But the conversion rate comes very impressively when you choose your keywords carefully.

6. Brand app awareness

How to raise your brand app awareness? Best mobile app development services offer many strategies in building app awareness. One of the strategies is to use social media and use it as an effective tool to promote it. There are two popular ways to promote your app. Firstly, through organic and secondly through paid. Mobile app development services in Hyderabad

7. Promote in Organic way

Create your Facebook page and showcase your app by publishing consistent and engaging content. This works effectively as audiences get to click and view your app and the attention-capturing content inspires them to download your app.

8. Paid advertising in social media

Many small business owners have experienced the top benefits of paid advertising programs on social media. Channels like Facebook, Instagram, Twitter and others have proved to be a valuable source for reaching audiences with paid advertising programs easily and it also has a wider audience. The Call-to-Action (CTA) helps the audience to directly download the app from the store with the feature of App store optimization. These campaigns are very helpful. Having a clear view of your target audience enables you to advertise and promote well.

Conclusion

Mobile app development services in Hyderabad provide best Mobile app development services and more businesses begin to launch their apps for the convenience of their target audience, it enables speedy growth in sales, brand awareness and higher profitability.

Name: Bharath Kakkireni

Director – KBK Business Solutions

Bharat Kakkireni is a passionate software developer and engineer with over a decade of experience both in India and the U.S. He has been working on many multifaceted IT projects helping local businesses and also collaborates with MNCs in developing software projects. He’s an active team leader in KBK solutions. He imparts training, mentoring, and leads teams towards high end efficient working systems. Bharat keeps himself busy in reading, writing and Internet marketing.